Crystal Legal Services, a claims management company (CMC), has seen off a challenge from Lloyds Banking Group to one of its PPI adverts after three other CMCs had fallen foul of complaints by the bank.

The Advertising Standards Authority (ASA) ruled that Crystal had substantiated its claim that the average PPI award it obtained was just over £3,500 by providing a list of successful claimants.The ASA said: “We noted that the evidence provided by Crystal Legal Services detailed individual claims from July 2010 to March 2015, which showed that the mean pay-out per claimant, prior to a fee being paid, was £3,516.27.“Although the results showed a large range in the amount paid out, the amounts were evenly spread with a significant number of claimants securing close to the mean win amount.”In its ruling, the ASA said that claims on, seen last autumn and setting out ‘The Sure Claim Facts!’, claimed the average PPI payout obtained for clients was £3,516, as of March 2015.

Read more: CMC fights off challenge from Lloyds over PPI advert – Legal Futures

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